China Growth Consulting

What We Do

Elite develops actionable growth strategies and market access plans for multinationals in China. For Chinese manufacturers, our growth consulting focuses on Organizational Effectiveness. Elite provides sales force planning and implementation for both Chinese manufacturers and multinationals.

Our Services:

Business Strategy: consult with our clients to build effective organizations, innovate & grow, reduce costs, manage risk & regulations, and identify merger & acquisitions opportunities in China

  • Strategic planning
  • Portfolio strategy
  • Growth strategy
  • Organizational strategy
  • Financial and acquisitions strategy

Market Access: we will thoroughly address patient access issues such as pricing and reimbursement, insurance coverage, and reimbursement policy developments.  Our established relationships with local decision makers and key opinion leaders allow us to create effective pre-launch strategies and deliver data for product approval

  • Reimbursement listing consulting
  • Pricing consulting
  • Bidding consulting
  • Hospital listing consulting
  • Treatment guideline listing consulting

Marketing Excellence: we provide clients with deeper insight into physician and patient segmentation, and work with clients to develop innovative marketing campaigns that yield high return on investment

  • Segmentation & branding
  • Marketing mix
  • Performance optimization
  • Product launch
  • Sales forecast

SMART Sales Management: we help clients identifying the best opportunities for growth; creating the best sales force structure and size, territory plan, resource allocation and incentive schemes; organically integrating sales and marketing programs/activities with growth sources; and designing effective tracking system to ensure extraordinary performance and levels of efficiency

  • Sales growth source identification
  • Sales force manpower & responsibilities
  • Activity planning and management
  • Resource management
  • Tracking excellence

Past Projects:

Pfizer: low tier city business expansion strategy

Develop actionable Pfizer Logo commercial model for various products in lower tier  cities

Design pilots and facilitated the BU alignment and implementation


Bayer: Onyx Nexavar Bayer

Day-to-day project management: four-year full time engagement by imbedding a consultant in Bayer’s product team
Sales force management: sales force recruitment, deployment, coaching and monitoring
Marketing strategy consulting: provide marketing research and sales forecast


Novartis: Telbividine Novartis Logo

Develop market access strategy for self-pay market
Identify critical factors that would deliver rapid reimbursement in selected cities/provinces
Formulate strategies to meet the challenges of generic competition


Guangdong Zhongsheng(002317.SZ) zhongsheng

From 2007 to 2010, Elite helped the company transform its sales management model and achieved CAGR of 35% from 2008 to 2011